SAAGA’s Vision is to grow its status as a world class supplier of avocados to the global and domestic market.
 
SAAGA aims to provide its members with acceptable growth and returns in a sustainable industry, while meeting the needs of its growers, service providers and customers in an environmentally responsible way.
 
SAAGA aims to achieve this Vision through the medium of voluntary cooperation, facilitation of communication between stakeholders, and provision of pertinent information to this industry.
 
Objectives
 
* To collect, collate and distribute information concerning the production and marketing of avocados.
 
* To carry out research, to have research carried out and to coordinate such research concerning the production and marketing
of avocados.
 
* To make recommendations for the necessary quality requirements and the application thereof in conjunction with the relevant state bodies and other authorities.
 
* To make recommendations concerning the post harvest handling and distribution of avocados.
 
* To increase the demand for Avocados locally and overseas by advertising, promoting and by such other means as the Association shall deem fit.
 
* To encourage the coordination of export and local marketing of Avocados and to assist in the distribution of marketing information to role-players.
 
* To carry out extension to farmers.